Amazon Dominates E-Commerce as Retail Shift Continues
Amazon's relentless expansion in e-commerce now captures 37.6% of U.S. online spending, dwarfing competitors. The platform's evolution—from Hyundai vehicle sales to partnerships with rental car giants—demonstrates its widening moat in digital retail.
Despite Amazon's dominance, only 16.3% of total U.S. retail occurs online, signaling substantial runway for growth. Investors eyeing secular trends find the company's scale and innovation pipeline compelling, though valuation remains a perennial debate.